The game had been set to arrive in China closer to its Western versions, but ultimately received a last-minute delay.Īt the time, NetEase suggested the holdup was its own choice, with extra time necessary to improve the game.īut a subsequent report stated the delay was imposed by China after the game's now-closed social media account posted an image of Winnie the Pooh, a character used to reference the country's president.
In China, Diablo Immortal ranked as the most-downloaded game via the Apple App Store for its first two days, and among the top three highest-grossing titles for both. That's according to reliable app store analytics firm Sensor Tower, which compared Diablo Immortal's start to that of Pokémon Go (which took just two weeks to rake in $100m) and Fire Emblem Heroes (10 weeks).ĭiablo Immortal revenues now seem set to accelerate, since the app arrived belatedly in China this week. Blizzard and NetEase's Diablo Immortal has notched up $100m in player spending after two months, almost entirely without the game's Chinese market.
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